UK Now is the largest festival of British arts and creative industries ever held in China, bringing over 200 events with a physical audience of over 3.6 million in 29 cities. In order to make the Festival most accessible to the public, 43% of the events are free entries. At least one thing happened somewhere in China every day for 257 days between 1st April and 13th December 2012. More than 700 British Artists came and visited China to join the Festival. The Festival features a cross-section of the UK’s most celebrated and established artists as well as rising talent in dance, design, film, literature, music, fashion, theatre and visual arts.
Coinciding with the London 2012 Olympics and the 40th anniversary of China-UK Ambassadorial relations, UK Now will bring British and Chinese arts institutions, artists and art lovers closer together.
The festival is managed by the British Council in partnership with Brunswick and HSBC, and generously supported by Burberry, Diageo, IELTS, IHG, Jaguar Land Rover, John Swire & Sons, Norton Rose Group, Prudential plc and Standard Chartered Bank. It has been developed in collaboration with China’s Ministry of Culture and other Chinese partners.
Although the Festival ended on 13th December, UK Now will keep introducing the various aspects of British arts and building connection between the people in UK and China through arts. The official website of UK Now will be transformed into the platform of British arts contents and various opinions. The refreshed website will be fully launched in May 2013. Please come back here or follow us on Sina micro-blog @艺述英国.